How to get your YouTube career started

Lynn Klenzner, June 23, 2016

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Do you want to become a YouTube professional? As a musician, comedian, beauty expert or with any other talent, YouTube is a great platform to reach thousands of people to share your talent with.

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The first and most important thing for you to do is to find a niche and a good topic which is relevant for your target group. You should find out who your target group is and what they are interested in. Before starting to even thinking about buying expensive equipment you need to think about your strategy, like for example how much time you would like to put into creating your video content. It’s not just about the filming, but also cutting and creating high quality videos. A storyline is necessary as well, so your audience knows what kind of content to expect from you. When having a rough plan it’s time for an editorial plan. This one is important for your planning, and integrating your profession as a YouTuber into your daily life. Also your viewers are going to expect video content on a regular basis. You can see, without even starting, being a YouTuber will be a lot of work!

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When you’ve finished a rough editorial plan and saved a few time slots a week to create great content and also made up a time for publishing new videos, you are ready to get the right equipment for your needs. At the beginning it won’t be necessary to buy the most expensive camera equipment. But make sure it fulfills your needs which is a good quality video, lightning and sound. You also need some software for cutting. iMovie or Windows Movie Maker for example will do the basics you need to start with. When getting more serious into your YouTube business, a professional camera (Canon 70d is highly recommended in the vlogging scene), a lense (50mm f1:1.8 - for blurry background and clear front), studio lighting and a microphone are worth to invest in. For cutting and editing Final Cut Pro X or Adobe Premiere Pro are good choices.

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Finally it’s time to take action and start making videos for your channel. Set up your equipment and make sure your camera's battery is charged. Make sure not to overexpose or underexpose and to also set up the right zoom with a nice and appealing setting which matches your channels topic. Good YouTube videos always have an beginning and an end. At the beginning you give your viewers a preview on your videos highlight. Also, don’t forget to welcome your audience. The highlight is placed at the end of your video to generate a high watchtime. Your goal is to maximize the watchtime which will be a good metric for your YouTube analytic results to convince corporations, but this is something we will talk about later. Before your video ends, thank everyone for watching and maybe call your viewers up to leave a comment or a thumbs up. The perfect length of a video is 5 to 6 minutes.

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Before uploading your first video on YouTube, choose an appropriate name and prepare your account by adding a cover picture and some information about your channel, like your channel’s topics and what time of the week new videos can be expected. Linking your YouTube account to other social media channels like Facebook, Twitter or Instagram is also recommended. But if you use them, you should feed them with content consistently.

When uploading your video, you can add a catchy thumbnail and title to tease your audience. Add unique tags and links to your description, which may promote your video in the recommended video section and link to products you are talking about.

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In context of becoming a relevant YouTuber and generating a strong fellowship with high engagement you need an active part inside the community yourself by connecting with other YouTubers and asking them to watch your videos or promote your channel and corporate with each other. Try to connect yourself with popular YouTubers by going to YouTube meet ups. Call upon your viewers to follow your channel and leave thumbs up or comments under your videos. Ask them questions and get people involved. Share the videos you created on other platforms. But most of all be patient and continue your work because you probably won’t become a YouTube Star overnight.

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If you managed to become more and more successful on YouTube, people will become aware of your channel and it will become a serious opportunity to actually earn money on Youtube. To earn money as a YouTuber you can corporate with brands or activate monetisation for your videos. With a strong fellowship and a high number of views, you can even become a YouTube partner. As a partner you can use additional tools to edit your videos and get awards for your number of subscribers.

As you can see, becoming successful on YouTube is hard work. It can easily become a full-time job. No matter if you use YouTube to increase your awareness as a musician, show people your makeup skills, or how funny you are. It is a great platform for all the creatives out there to share their talents with the world. So, what are you waiting for? Let's get your YouTube carreer started!

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